{"id":10096,"date":"2023-04-14T06:56:06","date_gmt":"2023-04-14T06:56:06","guid":{"rendered":"http:\/\/lynettelockhart.com\/client\/britains-superdry-considering-equity\/"},"modified":"2023-04-14T06:58:49","modified_gmt":"2023-04-14T06:58:49","slug":"britains-superdry-considering-20","status":"publish","type":"post","link":"http:\/\/lynettelockhart.com\/client\/britains-superdry-considering-20\/","title":{"rendered":"Britain&#8217;s Superdry considering 20% equity raise"},"content":{"rendered":"<p>LONDON (Reuters) &#8211;     Struggling British fashion brand Superdry said on Friday a potential equity raise of up to 20% backed by founder and CEO Julian Dunkerton was among funding options being considered.<\/p>\n<p>The group, whose shares have fallen 37% over the last year, also withdrew its profit guidance of &#8220;broadly breakeven&#8221; for its current year and is now forecasting revenue in the range of 615 million pounds to 635 million pounds ($771-$796 million).<\/p>\n<p>Superdry, which had warned on profit in January, said retail sales in February and March, did not meet its expectations.<\/p>\n<p>This was partly due to the cost-of-living crisis impacting spending and poor weather hitting demand for spring-summer items, it said.<\/p>\n<p>Superdry said the performance of its wholesale division continued to lag the rest of the group.<\/p>\n<p>Last month, Superdry agreed to sell its intellectual property assets in much of the Asia Pacific region to South Korea&#8217;s Cowell Fashion Company for $50 million.<\/p>\n<p>The deal, which is subject to shareholder approval, has the backing of Bantry Bay, Superdry&#8217;s lender.<\/p>\n<p>Superdry also said it has also identified cost savings of over 35 million pounds.<\/p>\n<p>&#8220;We need to ensure our business is in the right shape to navigate these difficult times, which is why we are looking hard at our cost base,&#8221; said Dunkerton.<\/p>\n<p>&#8220;My belief in the Superdry brand is stronger than ever which is why I\u2019m prepared to provide material support to any equity raise undertaken,&#8221; he added.<\/p>\n<p>($1 = 0.7975 pounds)<\/p>\n<p \/>\n<p> (Reporting by James Davey, Editing by Paul Sandle and William James)<\/p>\n<p><a href=\"http:\/\/lynettelockhart.com\/client\/britains-superdry-considering-equity\/file-photo-a-woman-walks-past-a-window-display-at\/\"><img decoding=\"async\" src=\"http:\/\/lynettelockhart.com\/client\/wp-content\/uploads\/Reuters_Direct_Media\/USOnlineReportBusinessNews\/tagreuters.com2023binary_LYNXMPEJ3D057-VIEWIMAGE.jpg\" alt=\"tagreuters.com2023binary_LYNXMPEJ3D057-VIEWIMAGE\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON (Reuters) &#8211; Struggling British fashion brand Superdry said on Friday a potential equity raise of up to 20% backed by founder and CEO Julian Dunkerton was among funding options being considered. The group, whose shares have fallen 37% over the last year, also withdrew its profit guidance of &#8220;broadly breakeven&#8221; for its current year [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[1213],"tags":[1223],"class_list":["post-10096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-u-s-business","tag-updated"],"jetpack_featured_media_url":"http:\/\/lynettelockhart.com\/client\/wp-content\/uploads\/Reuters_Direct_Media\/USOnlineReportBusinessNews\/tagreuters.com2023binary_LYNXMPEJ3D057-VIEWIMAGE.jpg","_links":{"self":[{"href":"http:\/\/lynettelockhart.com\/client\/wp-json\/wp\/v2\/posts\/10096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/lynettelockhart.com\/client\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/lynettelockhart.com\/client\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/lynettelockhart.com\/client\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/lynettelockhart.com\/client\/wp-json\/wp\/v2\/comments?post=10096"}],"version-history":[{"count":2,"href":"http:\/\/lynettelockhart.com\/client\/wp-json\/wp\/v2\/posts\/10096\/revisions"}],"predecessor-version":[{"id":10136,"href":"http:\/\/lynettelockhart.com\/client\/wp-json\/wp\/v2\/posts\/10096\/revisions\/10136"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/lynettelockhart.com\/client\/wp-json\/wp\/v2\/media\/10097"}],"wp:attachment":[{"href":"http:\/\/lynettelockhart.com\/client\/wp-json\/wp\/v2\/media?parent=10096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/lynettelockhart.com\/client\/wp-json\/wp\/v2\/categories?post=10096"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/lynettelockhart.com\/client\/wp-json\/wp\/v2\/tags?post=10096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}